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In-Bus Sign Comparisons

Phoenix Transit

What works: Clean, consistent look, easy on the eyes, clear message


Problem area: With an over-abundance of information and overuse of imagery, the messages are cluttered, inconsistent, and confusing.

Solution: Simple, concise messaging; One message per AD; cleaner appearance; appropriate illustration or photo only when necessary.

250 N. Mason St.
Fort Collins, CO 80524

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